Generated over £300K for UK local businesses in 2026
Local SEO by Rank on Google
Google Business Profile optimisation, done for you
Google Business Profile optimisation is the first part of every Rank on Google build. We set up your categories, your services and your details so Google knows exactly what you do and where you do it, and the rest of the same build covers your citations, your website and your schema, all live in 7 days.
The clearest proof we’ve got is a boiler installer from Guiseley in West Yorkshire. Between a map scan on 18 December 2025 and another of the same map on 21 December, their Business Profile was the only thing we changed, and for “boiler installation bradford” they went from 45th of the businesses in the scan to 8th.
Top 3 on Google in 90 days. Or £500 back.
The scan takes your main job and your town, checks the map around you, and shows you where you stand within 30 to 60 minutes.
Trusted by local businesses across the UK
What changed when the profile was the only thing we touched
Direct Boilers and Heating fit boilers across Bradford and Leeds, and the search they most wanted was “boiler installation bradford”. On 18 December 2025 we scanned that search from 169 points across the two cities. That weekend we added every service they really do to their Business Profile, and we didn’t touch their website or their listings.
18 Dec 2025, on a 13x13 grid covering 371.96 km²: their average rank was 19.50, they made the top 3 at 0% of the map, and they sat 45th of the businesses in the scan.
21 Dec 2025, on the same grid for the same search: their average rank was 11.80, they made the top 3 across 5.92% of the map, and they sat 8th.
Map scan, 18 Dec 2025. 13x13 grid, 371.96 km².
Map scan, 21 Dec 2025. Same 13x13 grid, 371.96 km².
Nothing about the business changed that weekend, only what Google had been told about it. Google’s help page says “Relevance is how well a Business Profile matches what someone is searching for”, and until the profile listed their services, there wasn’t much for a search to match. Most of the change came across the top of the map and down the Leeds side, and around Bradford itself they were still marked 20 at almost every point.
What the profile didn’t do
Three days in, they were in the top 3 across only 5.92% of the map, so most of it still went to other firms. By 16 January 2026, on the same grid, their average rank was 11.78, barely different from the 11.80 on 21 December, although the share of the map where they made the top 3 had grown to 12.43%.
The profile moves fast, and the website and the rest of the internet take longer to catch up. Google says prominence is based on things like “how many websites link to your business and how many reviews you have”, and a profile edit changes neither of those. The rest of Direct Boilers’ climb, with their latest map, is on the gas engineers page.
What we change on your Business Profile
Your Business Profile is the listing Google shows for your business on Maps and in Search, and plenty of people still call it Google My Business. This is what we change on it:
Categories. One main category for the work you most want the phone to ring for, and extra ones only for real parts of the business, each backed by a page on your website. Google’s own rules say “Use as few categories as possible” and “Do not select a category for every product or service”, and its help page warns that editing a category can mean being asked to verify the business again, so they’re worth getting right first time.
Services. We draw up every job you could list, from your website, your categories and the firms ranking around you, then send it to you to cross out anything you don’t do, and only what’s left goes on. For Ever So Special, a florist on Stratford Road in Birmingham, the list we drew up for them to check in April 2026 ran to 78 services, from same day delivery and bridal bouquets to Janaza flowers. The jobs that matter most also get a short description naming the job and the area.
Your details. Name, address or service area, phone number, website and opening hours, set to match your website and the directories the build lists you on. Your name stays exactly as it is on your van and your invoices, because Google’s guidelines say it “should reflect your business’ real-world name”, and extra words in it can get a profile suspended.
The buttons. A booking or quote link, and chat if you’ll answer it, so a customer can get in touch from the profile without going near your website.
Photos of your own work, so people can see the jobs you actually do.
What we can’t change is distance, which Google defines as “how far each business is from the customer who’s searching”. No profile work moves your base, so the build aims at the area around you that you can actually cover. We can’t write your reviews either: Google counts them towards prominence, and they have to come from your customers.
What the Business Profile charts count
Google keeps its own count of what people do on your profile, under Performance, and it’s the number we’d judge a profile on. Here are five of those charts from clients’ profiles, for February or March to June 2026 against the same months of 2025. None of the screenshots shows which business it belongs to, and we keep it that way.
What the chart measures
Count
Change, as printed
Period on the chart
Business Profile interactions
1,054
+69.7% vs Feb 2025 to Jun 2025
Feb 2026 to Jun 2026
Business Profile interactions
151
+46.6% vs Feb 2025 to Jun 2025
Feb 2026 to Jun 2026
Business Profile interactions
48
+4,700.0% vs Feb 2025 to Jun 2025
Feb 2026 to Jun 2026
Chat clicks made from your Business Profile
160
+1,130.8% vs Feb 2025 to Jun 2025
Feb 2026 to Jun 2026
Calls made from your Business Profile
12
+1,100.0% vs Mar 2025 to Jun 2025
Mar 2026 to Jun 2026
Business Profile interactions, Feb 2026 to Jun 2026.
Chat clicks made from the Business Profile, Feb 2026 to Jun 2026.
Calls made from the Business Profile, Mar 2026 to Jun 2026.
How to read them
The interactions figure is a total, and the tabs above the chart show what goes into it: calls, chat clicks, bookings, directions and website clicks. A call on these charts means someone tapped the call button, because Google counts “the number of times a customer clicked on the call button on your Business Profile”, and that isn’t the same as a call answered or a job booked. Google also says the figures include “views, searches and actions from both organic search results and Google Ads”, so if you run Google Ads, part of what the chart counts may have come from your ads. And read the count before the percentage: when 48 interactions shows as up 4,700.0%, the year before was close to nothing, so the 48 is what tells you where the profile stands.
Of everything in that total, only the website clicks ever reach your website. Someone finds you on the map, taps call, and your phone rings without your website counting a visit, so if website traffic is the only number you look at, you’ll never see what your profile is doing. The calls from your profile, month against month, are what we’d watch.
Two named clients’ calls charts sit on their own pages. Direct Boilers’ profile counts 25 calls from December 2025 to April 2026, with no comparison printed, and Autograph Limousines in Newcastle counts 96 from March to July 2026, 6.7% more than the same months of 2025, which is a reminder that not every chart jumps. Their full stories are on the gas engineers and chauffeur pages.
The five unnamed charts show what changed on those profiles, not what caused it. None of those five businesses ran Google Ads over those months, but that still doesn’t tell you what caused the change, and that’s why the Direct Boilers scans above carry the proof and the charts don’t. All five are on the results page, alongside other clients’ map scans.
Why we don’t sell the profile on its own
There’s no profile-only price here, and we’d rather tell you why than leave you wondering. The profile is the fast part, and on its own it slows down, the way Direct Boilers’ average rank barely moved between December and January. The categories need pages on your website behind them, your details have to match on the directories, and Google weighs how many websites link to you. So the profile is the first part of one build:
Your Google Business Profile: categories, services, details, buttons and photos, as above.
Citations: your business listed with the same name, address and phone number on the main directories.
Your website: a page for each category and main job, each naming the area you cover, with the speed and structure sorted.
Schema: code on your site that describes your business, what you do and where, in a form Google reads directly.
The build goes live in 7 days, and climbing the map takes longer than that, as Direct Boilers’ January scan shows.
It’s built for businesses already making money from ads, where three to five extra jobs a month from Google would be worth more than £10,000. Nivoro Marketing, which runs Rank on Google, also runs Facebook and Instagram ads for businesses whose ads aren’t paying yet.
See what your profile is missing
The free scan runs your main job across the map around your business, then checks your Business Profile and your website. In 30 to 60 minutes it sends back your ranking, the top three things holding you back and a quote for the build, which you pay once. After that it’s £99 a month for weekly management and reporting.
The scan is how we work out your quote, which is why it’s free, and the results are yours to keep whatever you decide.
Top 3 on Google in 90 days. Or £500 back.
Written by @jacquesresults, who runs Rank on Google from Bishopton, Renfrewshire.